The Construction Institute/The Future of B2B Marketing: Embracing Digital Change

  • Free

The Future of B2B Marketing: Embracing Digital Change

  • Course
  • 2 Lessons

This presentation reveals some of the best tactics for formulating a successful B2B marketing plan for our changing times. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today.

Contents

Description-Course Credit 0.50 LU's

American Institute of Architects (AIA)
The Construction Institute is registered with the American Institute of Architects (AIA) as an approved CES provider of Learning Units (LU). One educational contact hour equals one (1) LU. To receive LUs through the Construction Institute, you must provide your AIA member number on all registration materials and attendance forms. Transcripts are available through ​​​www.aia.org. |
CCM Recertification Points Provider
The Construction Institute is a CCM Recertification Point Provider and is committed to providing education that meets the CMCI Board of Governors standard. Programs and workshops approved to award renewal points will be identified with the CCM Renewal Point Provider logo. For more information, please visit the CCM Recertification Point Provider webpage. |
NY Professional Engineering and Land Surveying
Courses that have AIA LU's are also approved for NYS CE. Please note that workshops that are non-technical, do not address engineering issues, or those that deal exclusively with codes are not eligible for engineering PDH. 
Other Credits
The following organizations have indicated that they honor learning time that is eligible for AIA Learning Units. Credit is likely to be given, but not guaranteed. The method for applying is self-reporting. International Interior Design Association (IIDA): http://www.iida.org/content.cfm/nicaform.
Note about Credits
Not all courses and educational activities offered may be acceptable for continuing education credit in your state. Please check your state licensing board’s requirements before submitting your credits.
The Future of B2B Marketing: Embracing Digital Change
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Course Content

The Future of B2B Marketing: Embracing Digital Change-Video